
Christian Reber

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sébastien traveletti

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Capitalisant sur son expertise en marketing et en recherche, ainsi que sur sa passion pour Les Diablerets, Thierry est co-fondateur bénévole du projet Isenau360. Along with his colleagues in the Isenau360 working group, Thierry believes in the future of an ecological, four-season, family-friendly alpine resort like Isenau360.

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– TO COLLECT and VULGARIZE information about global warming in the mountains.
– ALERT and BE INTERESTED in the causes and consequences of climate change in the mountains.
– what changes can we imagine so that ski resorts become mountain resorts? What economic model can we imagine so that the resorts continue to be centres of activity?
WHY I DECIDED TO ACT…
I am originally from Annecy, but after studying in business school, more in Finance, my career started in Africa and Hong Kong, before coming back to the Rhône Alpes region to work in Geneva. My awareness of climate issues is not new, but I remained in cognitive dissonance for many years. I was triggered the day I heard a speech by Jean Marc Jancovici at MinesParistech, where he explained the challenges of decarbonation. Then I “let go” when I was asked to invest massively in the mountains, a juicy and very lucrative market.
Since then, I have been working with elected officials and investors and, more generally, with the players to change the history of the mountains.
This sentence from Jacques Dubochet…. Hopeless? No, mistakes are human. I’ve made plenty of them in my life. The desire to help correct them is a reason for action and often a source of satisfaction. There is no shortage of tasks. I’ll keep at it! Thank you for doing so much” inspires me.
And as Philippe Bourdeau, a researcher, can say, “The ski resorts were territorial utopias”; Today it is a question of building a new history, all together, in order to imagine a resilient, sustainable and durable territory.